SEO Uzmanı 9

Taharri motoru optimizasyonu, web sitelerini taharri motorlarının henüz keyif bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde taharri motorlarının kriterlerine münasip hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak deyiş edilmektedir. Taharri motorları taharri sonuçlarının suistimal edilmemesi için bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azından nelerin dokumalmayacağı dair bilim vermektedir. İnternetin günlük yaşamda ve iktisadi anlamda gücünün artması neticesinde çabucak yaygınlaşmaya çıbanlamıştır. Sayısal pazarlamanın bir alt koludur.

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