SEO Uzmanı 4

Taharri motoru optimizasyonu, web sitelerini taharri motorlarının elan keyif bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde taharri motorlarının kriterlerine müsait hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ait taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak tabir edilmektedir. Taharri motorları taharri neticelerinin suistimal edilmemesi muhtevain bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin mimarilmayacağı dair marifet vermektedir. İnternetin günlük yaşamda ve ekonomik anlamda enerjisinin artması neticesinde çabucak yaygınlaştıynet mebdelamıştır. Dijital pazarlamanın bir alt koludur.

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